The best technology doesn't always win.
In my 20 years in the industry it never ceases to amaze me how many times we fall into the same trap. My favorite trap is the "if you build it, they will come" trap. This is of course from the movie Field of Dreams, where Ray Cansella is told to plow his corn field under (his main source of income) and build a baseball stadium for players from the past. I love to watch companies build elaborate new services and products only to find out they don't want it. The more apt phrase is "If you build it, they may come", that is if they have a need and you
